silvia
Silvia Pisci
The Miami Beach EDITION
2901 Collins Ave, Miami Beach, FL 33140, USA
2nd October 2015

Much more than just a luxury hotel, the Miami Beach EDITION is a hospitality trendsetter, particularly in terms of its service delivery.

Location
2901 Collins Avenue, between South Beach and North Beach, overlooking 7,000 sq.m of beachfront.
South Beach and the fashion brands on Lincoln Road are just 10 minutes' drive away.
While at the Miami Beach EDITION, make sure you stop by the Freehand - one of the coolest venues in the city, just round the corner (and you might very likely meet the crew from the EDITION having drinks there after work!)
Who stays?
I was quite impressed by the variety of guests I met during my stay - young couples on honeymoon, gay friends on a fun holiday, families, single men and women of very different nationalities... what they all seemed to have in common was good taste and being very well-travelled.
Style and Character
Although the hotel facilities and common areas are huge and could make you think of a grand hotel at first glance, the incredible attention to detail, the relaxed atmosphere, and the extremely personalised service are those typical of a boutique hotel. White is the main colour here, both in the common spaces and in the rooms - everything pervaded by natural light. Another theme is a delicate "green element" (big plants in the lobby, the very flowery Matador terrace, the soft grass around the pools) which contribute to create a very chic, yet low-key, atmosphere.
Service
Now, here is where the EDITION is a trendsetter.
Knowing that the hotel was open for only six months, I was expecting some service kinks. Also, when I noticed the quantity of very good looking, cool staff members, I for some reason didn't expect them to be also impeccably professional!
Well, get ready to be VERY impressed, in the most positive way possible. These guys will get to know you and they'll be there to anticipate your needs in the most friendly yet discreet way, and always with a big natural smile on their face. They will sit and talk with you if you ask them to, and bring you a cocktail to the room with some freshly made pizza just to wish you a good weekend... At the restaurant and in the pool/beach areas, you are usually served by one person only, which might slow down the service a bit from time to time, but also makes it incredibly personalised. They just "get it so right" that, in the end, any possible slight delay is forgiven.
Great remarks on the night shift as well - anything I needed was quickly delivered by the helpful, friendly staff.
Rooms and Suites
Rooms at the EDITION are quite spacious compared to many of the luxury hotels on Collins, with the entry level rooms sized about 35sqm (and until the over 200sqm of the Penthouse). The design is very clean but the feeling is cosy - white is again the predominant colour, with wooden details to warm up the space.
Sliding walls allow you "transform" the bathroom as you want, and to make it one with the bedroom, or to keep it separate.
Le Labo products, custom-made for the hotel, add to the enjoyment of the rain showers.
The view from the ocean view rooms is gorgeous, and an upgrade to the rooms with balcony is what I strongly recommend if, like most Europeans, you're used to open your windows and enjoy fresh air rather than air conditioning (which was, though, very well balanced). If you're ready to splurge, then the ocean-front bungalows are the answer - best if on the upper level, with a plunge pool for your sole use (in case the two hotel pools are not enough for you).
Tech touches like the bluetooth speakers and the iPods can really enhance your stay - especially if you download the hotel's special app with different (and great!!) music playlists, city tips and much more interesting info.
Food and Drink
More than a restaurant, The Market at the EDITION is the mini-version of an actual food market, with a proper delicatessen, coffee shop, a raw bar, pastry shop, pizza place (and more!)... it's open throughout the day to tickle your palate, and you can be sure to find something delicious (the tuna tartare and the ceviche were among the best I've ever had!).
Freshly-squeezed juices, home-made pastries (yes, they have a bakery on site!) and excellent coffee will make your day at breakfast (but beware that the bill goes easily over $40!).
Thanks to its peculiar setting (with a spacious bar, a dining room and a big terrace facing the beach), the hotel’s main restaurant El Matador is the perfect venue for romantic dinners as well as business meetings and drinks with friends. The menu (Latin kitchen) is rich and surprisingly varied, I tried the pizza and it was one of the very best I’ve ever had out of Italy. Oh, trust the barmen and their signature cocktails ;)
Tropicale is the hotel's pool & beach bar (as well as the name of their special mango-flavored Tropicale beer, really good!), open throughout the day for food and drinks (food only until around 6pm) - service was not the fastest.
Features, Wellness, and Amenities
The outdoor facilities are, in their own right, impressive: two pools, the private beach, big cabanas with tv and minibar, the "Sandbox" - an intimate area next to the bar with sand, cushions, hammocks, and a projector to enjoy drinks and movies under the stars...
The spa is huge and offers a great variety of treatments. The fitness center is also quite big, and I particularly appreciated the natural light.

But it's the facilities of the Basement (open on Wed-Fri-Sat) that leave you speechless - particularly, the bowling alley and the ice skating rink (yes, in the hotel. Yes, in Miami!). If you want to keep partying, you just move next door to the nightclub (a pretty exclusive venue for locals as well). The whole Basement is something really unique, it's a shame to stay at the hotel and miss it!
Perceived Value
No, it's not cheap, but not overpriced, especially if compared to its "neighbours"! The experience is absolutely worth the money.
Verdict
The Miami Beach EDITION is not just a fantastic new hotel in Miami Beach, but an actual pioneer in the luxury hotel business wordlwide. If the design might capture your eyes at first, it is the impeccable-yet-informal, hyper-personalized service that will make you want to come back again and again.