Adam Eisen
Brown Beach House
Ha-Yarkon St 64, Tel Aviv-Yafo, Israel
3rd May 2017

Boutique hotels have beenĀ popping up all over Tel Aviv recently, which is bringing some serious competition to the city’s outdated legacy hotels. The Brown Beach HouseĀ is one of the new boutique hotels with the easiest access to the beach – and so RASK Travel’s Adam Eisen decided to check it out.

Situated just one block from the beach makes it perfect for tourists. However, a construction site opposite the building both obstructs views of the sea and creates intrusive noise, as does the busy road.
Who stays?
Adults looking to enjoy the beach and Tel Aviv's hedonistic lifestyle. We encountered French, Italian and Canadian tourists.
Style and Character
I am sure when it opened just a few years ago it was chic and original and I did appreciate the effort the hoteliers made to ensure the hotel stands out from the rest of the hotels in the city. However, the decor was quite literally coming off the walls. Some of the carpets were worn and stained and the elevator interior looked tired and cheap.
Check-in took over an hour. We were offered some 'champagne' (i.e. cheap fizzy wine) whilst we waited, and waited, and waited... Meanwhile two separate wedding photoshoots were going on in the small reception area, leaving us feeling quite squashed and uncomfortable.
Rooms and Suites
Having discussed my room beforehand with the reception over the phone, I was promised a suite that I clearly did not receive. My suite was an awkward shape and not very luxurious, despite being advertised otherwise. The manager was kind enough to show us a different suite, which was a slightly better although for some reason the bathroom was gigantic, but void of contents. Overall, the rooms had bad layouts and were underwhelming when compared to the photos online and it was impossible to make use of the balcony as the noise from the construction site and road was deafening.
Food and Drink
Breakfast is served in the cafe adjoining the hotel. Portions were quite small, especially by Israeli breakfast standards. Quality was satisfactory and only marginally better than that of a generic cafe chain.

We had a cocktail at the Flamingo bar. The atmosphere was non-existent and the drinks overpriced.
Features, Wellness, and Amenities
There is no pool, but the lovely Tel Aviv beach is closeby. We had a couple's massage which was pleasant but the spa area itself felt very basic. The spa has a small outdoor area with a hot-tub which is spoiled by the deafening traffic noise.
Perceived Value
Despite its many shortcomings, it is good value if you are simply looking for a modern room near the beach. If you plan to use the hotel simply for sleeping, it is a good value option and the decor is bright, cheery and definitely unique. Tel Aviv has plenty to keep you entertained 24-7 so there is little need to stay indoors for too long.
Extremely disappointing having seen the photos online beforehand. However, some of the room types are quite fairly priced and I did appreciate the originality of the design.